Fill The Net
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CHAPTER 01 · FILL THE NETASSEMBLY · STANDBY

The leader in
AI for hockey.

Fill The Net is an artificial-intelligence company built for hockey, starting where games are decided: the crease. We build the future goalie with technology the past never had — AI that analyzes gameplay at any level — alongside coaching and consulting from people who played the position at its highest level.

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02COMPANYAI COMPANY · FOUR DIVISIONS · ONE POSITION

Every side of the crease.

Fill The Net is an AI company built for hockey. Not a camp, not an app — a single organization that pairs machine learning with people who have played the position, and works with everyone who has a stake in it, from the twelve-year-old learning to seal the ice to the front office deciding who to sign.

DIVISION 01

Goalies

Private instruction and season-long film review from a 17-year professional. Technique, game management, and the mental side of the position — delivered one goalie at a time, with AI analysis of your own game film.

  • Private on-ice sessions 1:1
  • Season film membership REMOTE
  • Game & practice review IN-SEASON
DIVISION 02

Coaches

A second set of eyes for goalie coaches and head coaches who want to see their goaltender from every angle, with the film analyzed by our models and read by a coach: the patterns, the inefficiencies, and what to fix first.

  • Staff consulting RETAINER
  • Film review PER GAME
  • Coaching education CLINICS
DIVISION 03

Scouts

Independent, position-specific evaluation. The same criteria applied to every goalie on the list, from a viewpoint that has been on both sides of the report — backed by models that project how a goalie performs at the next level.

  • Draft & free-agent evaluation REPORTS
  • Comparative assessments MULTI-GOALIE
  • Live viewing ON REQUEST
DIVISION 04

Teams

Organizational support for clubs, academies, and programs that want one modern goaltending standard across every level of their system, with AI analysis of every goalie in it, from the youngest team to the first.

  • Program design ORG-WIDE
  • Goaltender development plans PER PLAYER
  • AI analysis EARLY ACCESS
03TECHNOLOGYANY FILM · ANY LEVEL · AI IN THE MODERN GAME

Building the future goalie
with technology the past never had.

Fill The Net puts artificial intelligence into the modern game. Send film from any level — a phone at a youth practice, a team's game film, a broadcast — and our models analyze the gameplay and the statistics behind it: the patterns a goalie repeats, the inefficiencies that cost goals, and the signals that predict success.

ANALYZE

Any film, any level

Our computer-vision models read gameplay from whatever camera you already have. No special equipment, no trip to our rink. Every shot against, every save, every movement in the crease becomes data a coach, a scout, or a goalie can act on. And any additional footage is added to the equation: the more film we see of a goalie, the more accurate our calculations become.

PATTERNS

Patterns and inefficiencies

Across a game or a season, the models find what no set of eyes can hold at once: the habits that repeat, the movements that waste time, the situations where a goalie is beaten the same way twice. The things a coach suspects, shown and counted.

PREDICT

Prediction, not opinion

Cutting-edge computing power and models trained on more goaltending than any one person could watch in a lifetime. We project how a goalie develops and performs — at the next level, against better shooters — on evidence, not on a feeling from the stands.

CAPTURE

The rig, when you want it

For clients who want the most from a session, our three-camera rig captures every rep from the shooter, the corner, and above, synchronized to the frame, filed in the Film Library, and exported as data. It is one option. It is not a requirement.

Available at every level, from youth programs to professional organizations. The products built on our models are in development; early access starts with a conversation and your film.

FTN · WHAT WE DO 01 · FILM IN ANY CAMERA. ANY LEVEL. PHONETEAM FILMBROADCAST Send what you have. More footage makes the calculations more accurate. 02 · THE MODELS SEE EVERY FRAME, READ. GOALIENETSHOOTERSHOOTERSHOOTERPUCK Goalie, puck, shooters, net: tracked in every frame. 03 · PATTERNS FOUND ILLUSTRATIVE WHAT REPEATS. WHAT IT COSTS. BEATEN HIGH GLOVE6 OF 9 LATE TO THE FAR POST×4 PER GAME DEPTH DROPS LATE IN PERIODS3RD PERIOD Habits that repeat, inefficiencies that cost goals. Counted. 04 · PREDICTION WHERE THE GOALIE IS GOING. TODAYTHIS SEASONNEXT LEVELPROJECTED Development and performance, projected on evidence.
FILM IN · ANY LEVELSEE → FIND → PREDICTREPORT OUT
04SERVICESINDIVIDUALS · TEAMS · SCOPED TO YOU

AI analytics, for one goalie
or a whole organization.

Our AI analytic services are open to anyone in the game. Send film from any level and we return the analysis — the patterns, the inefficiencies, the projections — read by Jeremy Smith and delivered in a form you can use. There is no menu. Tell us what you need, and we scope it to you.

FOR INDIVIDUALS

Goalies, parents, and coaches

A single game, a full season, or a development plan built on what the analysis finds. Private on-ice coaching and remote film review are available alongside it, led by a 17-year professional.

  • Game & practice analysis ANY FILM
  • Season-long analysis REMOTE
  • Private coaching ON ICE
  • Development plans PER GOALIE
FOR TEAMS & ORGANIZATIONS

Clubs, academies, and front offices

Analysis across every goalie in a system, evaluation for scouting and signing decisions, and consulting for staffs that want one modern goaltending standard. We are currently offering services to NHL, AHL, OHL, WHL, and QMJHL teams with no video to supply — we work from the game film that already exists. Teams in other leagues are welcome too; they supply the video, and we do the rest.

  • NHL · AHL · OHL · WHL · QMJHL NO VIDEO NEEDED
  • Other leagues & teams TEAM SUPPLIES VIDEO
  • Organization-wide analysis EVERY GOALIE
  • Scouting & evaluation REPORTS
  • Staff consulting RETAINER
  • Program design ORG-WIDE
Every engagement is scoped individually. Tell us your level, your location, and what you want to know about your goalie. START A CONVERSATION
05LEADERSHIPABOUT US

Who we are.

A goaltender who spent seventeen years in professional creases and then became the software engineer building the technology, and an operator who spent twenty-seven years building technology companies that serve professionals. Fill The Net — an AI company built from the crease out — is what happens when those two things meet.

Jeremy Smith
Jeremy Smith
FOUNDER, OWNER & SOFTWARE ENGINEER

Jeremy played goal professionally for seventeen years — in the NHL, at the Olympics, and in the KHL, where he was named an All-Star three times, with championships at the pro and junior levels. When the playing career ended, he started a second one: he taught himself software engineering, and today he engineers Fill The Net's technology.

He engineers the code — the computer-vision models, the analysis engine, and the tools coaches use — so the AI is designed by someone who has lived every situation it is asked to read. Fill The Net is that combination: a long professional career in the crease, and a successful second career engineering the technology that teaches it.

PLAYEDNHL · Olympics · KHL
CAREER17 professional seasons
HONORS3× KHL All-Star
NOWSoftware engineer · engineers the FTN platform
James Lee
James Lee
VICE PRESIDENT, MARKETING

James Lee has spent more than 27 years in the medical implant and device industry, building teams, developing businesses, and serving healthcare professionals. Most recently, he completed the sale and transition of his medical device company.

James was also the founder and builder of QMap, a medical tray tracking software platform and app, which he successfully developed and sold. He is grateful for the relationships, experiences, and lessons gained throughout his career and looks forward to using that experience to serve and support others.

INDUSTRYMedical implants & devices
EXPERIENCE27+ years
FOUNDEDQMap (acquired)
FOCUSGrowth & partnerships
LEARNED FROM
Jeremy's development was shaped by some of the game's most respected goaltending minds, including Mitch Korn, François Allaire, Manny Legace, Bob Essensa, Chris Terreri, Ben Vanderklok, Cory Schneider, Paul Schonfelder, Jari Kaarela, and Ian Clark — and by sharing a crease with Vezina Trophy winners Sergei Bobrovsky, Tuukka Rask, Pekka Rinne, and Braden Holtby.
06CONTACTRESPONSE WITHIN 2 BUSINESS DAYS

Let's talk about your goalie.

Whether you are a parent, a goalie, a coach, a scout, or a general manager — tell us where you are and what you need. We will point you to the right person.

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